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10Digital transformation

We work on how your site is found: its technical foundations, its structure across languages and markets, its content strategy, and content ready for AI-driven search surfaces such as ChatGPT, Gemini or Google AI Overviews — as ongoing work on structure and content.

  • 10Services
  • 4Disciplines
  • 1Method
  • 5Languages
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  • Technical SEO
  • International SEO
  • Content strategy
  • GEO / AEO
  • Structured data
  • Language alternates
  • Answer-ready content
  • Search structure

[ DEFINITION ]

What SEO & GEO means here.

SEO & GEO is the ongoing work of making a site easy to find and easy to understand — for search engines, and for the AI systems that now answer questions. At ELIXIR it covers four capabilities: technical SEO, international SEO, content strategy and GEO / AEO.

  • SEO, AEO or GEO?

    SEO works on visibility in traditional search results. AEO structures content so a question gets a clear, direct answer. GEO makes content understandable and citation-ready for generative AI systems such as ChatGPT, Gemini, Claude, Perplexity or Google AI Overviews. They are layers of the same work, not competing services.

  • SEO & GEO or Web Development?

    Web Development builds search-ready foundations into a site: metadata, hreflang, structured data and sitemaps. SEO & GEO is the ongoing discipline on top — reviewing how the site is found, setting priorities, structuring content and adapting to new search surfaces. Each is its own ELIXIR service.

[ IN SHORT ]

  • Three layers — SEO, AEO and GEO build on each other; they don't compete.
  • Structure first — search engines and AI systems both depend on pages they can read and understand.
  • International by design — languages and markets are structured, not translated after the fact.
  • No guarantees — rankings and AI citations are decided by search engines and AI systems — never promised.
  • Separate, connected services — the build is Web Development; SEO & GEO is the ongoing discipline on top of it.

[ WHERE SEARCH VISIBILITY SLIPS ]

Most sites aren't hard to find because of one problem — they're hard to read.

Where it slips

  • Unreadable structure — pages that search engines and AI systems can't parse well.
  • Languages without structure — translations without localized URLs or language alternates.
  • Content without a plan — pages written one by one, with nothing connecting them.
  • Buried answers — the answer to a question hidden deep inside long, unstructured pages.
  • One-off fixes — SEO treated as a launch checklist rather than ongoing work.
  • Promised results — rankings or AI citations guaranteed, though no one controls them.

How we approach it

  • Technical SEO — structure, crawlability and markup reviewed, with fixes put in order of priority.
  • International SEO — languages and markets structured with localized URLs and language alternates.
  • Content strategy — topics and pages planned as one connected structure.
  • GEO / AEO — content structured so questions get clear, direct answers that AI systems can understand.
  • Ongoing work — revisited as the site and search surfaces change, as part of Distill.
  • Honest expectations — we work on what can be controlled — structure, content and clarity — and don't promise rankings or citations.

[ SCOPE ]

Search visibility, from technical foundations to AI answers.

SEO & GEO at ELIXIR covers four capabilities: technical SEO, international SEO, content strategy and GEO / AEO — technical, content and international SEO, including visibility in AI-driven search.

  • 01

    Technical SEO

    How a site is crawled, read and indexed — reviewed, with the fixes that matter most first.

  • 02

    International SEO

    Sites structured for several languages and markets, with localized URLs and language alternates.

  • 03

    Content strategy

    What content should exist, how it is structured and which questions it answers.

  • 04

    GEO / AEO

    Content made clear, direct and citation-ready for answer engines and AI-driven search.

  • 05

    Structured data

    Pages described in a form machines can read, planned with the content they describe.

  • 06

    Search review

    A clear view of how a site is found today, as the starting point for everything else.

[ WHAT IT CAN BE ]

Situations SEO & GEO work often starts from — examples, not client work.

  • 01

    A new multilingual site

    A site planned for several languages and markets from the start.

  • 02

    A site after a rebuild

    A rebuilt site checked so its content, URLs and visibility carry over.

  • 03

    Content without structure

    A site whose pages grew over time, without a plan connecting them.

  • 04

    New markets

    A site adding languages or regions, and the structure that needs.

  • 05

    Questions people ask

    Content reorganized around the questions customers actually ask.

  • 06

    AI-driven search

    Content prepared to be understood by generative AI search surfaces.

[ FOUR CAPABILITIES ]

Four capabilities behind SEO & GEO.

Technical SEO makes a site readable. International SEO structures it across languages and markets. Content strategy gives it something worth finding, and GEO / AEO makes that content ready for answers.

01Technical SEO

Pages that search engines can crawl and read.

  • Crawlability and indexing reviewed
  • Metadata and structured data checked
  • Fixes put in order of priority

[ IN EVERY ENGAGEMENT ]

What SEO & GEO work includes.

  • Search review

    How the site is found today: its structure, languages and content, looked at first.

  • Technical priorities

    What keeps pages from being crawled and understood, in order of priority.

  • International structure

    How languages and markets are organized, with localized URLs and alternates.

  • Content plan

    The topics and pages that matter, and how they connect.

  • Answer-ready structure

    Content shaped so questions get clear, direct answers AI systems can understand.

  • Refinement

    The work revisited as the site and search surfaces change, as part of the ELIXIR Method.

[ RANGE ]

What SEO & GEO work looks like from the outside.

A technical search structure, a set of language alternates, a content structure and an answer ready for AI-driven search each show a different side of the work. These layouts illustrate the kinds of artifacts SEO & GEO involves — they are archetypes, not client work.

  • 01Search structure

  • 02Language alternates

  • 03Content structure

  • 04AI-ready answer

Case studies are published here only with our clients' permission.

[ STACK ]

The standards search is built on.

SEO & GEO works with open web standards rather than a fixed toolset. These are the ones we structure pages around — all of them implemented on this site.

  • Technical SEO
  • Structured Data
  • Schema.org
  • JSON-LD
  • hreflang
  • XML Sitemaps

[ WHY ELIXIR ]

Search work from a studio that also builds the site.

SEO & GEO is one of ten ELIXIR services. Next to it sit Web Development, Digital Transformation and AI Development — separate services, each with its own scope — so search work stays connected to the site and the systems behind it, without blurring what each one does.

  • One studio across digital systems

    Search, sites, software and AI under one roof — each scoped as its own service.

  • Multilingual by design

    This site runs in five languages, right-to-left included, with localized URLs, language alternates and structured data.

  • Connected to the site

    Search decisions made with the site or product they apply to, not in isolation.

  • One method

    The ELIXIR Method guides search work, from the first review to refinement.

[ THE METHOD ]

The ELIXIR Method, applied to SEO & GEO.

Search work moves through the same five phases — the method behind all of our work.

Explore the ELIXIR Method
  1. 01

    DISCERN

    We look at how the site is found today — its structure, its languages, its content and how it answers the questions people ask.

  2. 02

    DEFINE

    We define priorities: what to fix first, which languages and markets matter, and which questions the content should answer.

  3. 03

    DESIGN

    We design the search structure: technical priorities, international structure, the content plan and answer-ready formats.

  4. 04

    DEVELOP

    We carry out the work on structure and content; changes that need building are handled with Web Development.

  5. 05

    DISTILL

    We revisit the work as the site, its content and search surfaces change, and refine what doesn't serve.

[ WHERE WE WORK ]

US roots. Working internationally.

ELIXIR Creative is a digital innovation and technology studio operating internationally. Our work began with clients in the USA and Canada; today we are expanding into Morocco, the UAE, Germany and other international markets — and this site is itself built in five languages, right-to-left included.

  • casablancamorexpansion
  • new yorkusapresence
  • torontocanpresence

Languages

[ ENGAGEMENT ]

Scoped to the site, not to a package.

Every project starts with the audit: we look at how your site is found today and come back with a scoped plan. Most SEO & GEO work takes one of three shapes.

  • 01

    A starting review

    How the site is found today, and a prioritized plan for what to do next.

  • 02

    Alongside a build

    Search planned with a new or rebuilt site, the build itself handled as Web Development.

  • 03

    Ongoing search work

    Structure and content revisited as the site, its markets and search surfaces change.

SEO & GEO at ELIXIR

ELIXIR Creative is a digital innovation and technology studio. Our SEO & GEO service covers technical, content and international SEO — including visibility in AI-driven search — through four capabilities: technical SEO, international SEO, content strategy and GEO / AEO.

SEO, AEO and GEO are layers of the same work. Traditional search depends on pages that can be crawled and understood; answer engines depend on clear, direct answers; generative AI systems depend on content they can understand and cite. Good structure serves all three.

Where SEO & GEO meets ELIXIR's other services

Search-ready foundations — metadata, hreflang, structured data and sitemaps — are built into a site through Web Development; SEO & GEO is the ongoing discipline that reviews, prioritizes and improves how that site is found.

When search is one part of rethinking how the business runs, the wider plan belongs to Digital Transformation; when a product needs AI built into it — language models, retrieval or data pipelines — that is AI Development. GEO is about being understood by AI systems, not about building them.

[ FAQ ]

What people ask about SEO & GEO.

01

What does SEO & GEO cover?

Technical, content and international SEO — including visibility in AI-driven search. At ELIXIR it covers four capabilities: technical SEO, international SEO, content strategy and GEO / AEO.

02

What is the difference between SEO, AEO and GEO?

SEO works on visibility in traditional search results. AEO structures content so questions get clear, direct answers. GEO makes content understandable and citation-ready for generative AI systems. They build on each other and are handled as one discipline.

03

Does SEO still matter with AI-driven search?

Yes. AI-driven search draws on the web, and pages that are well structured and easy to understand serve traditional search and AI systems alike. GEO adds to SEO; it doesn't replace it.

04

What is international SEO?

Structuring a site for several languages and markets: localized URLs, language alternates (hreflang) and content planned per market. This site runs in five languages, Arabic right-to-left included, with that structure.

05

Which AI search surfaces does GEO concern?

Examples include ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. GEO works on content and its structure; it doesn't control how any of these systems choose their sources.

06

Can you guarantee rankings or AI citations?

No. Rankings and citations are decided by search engines and AI systems, and no one can promise them. We work on what can be controlled — structure, content and clarity — and are clear about what we can and cannot influence.

07

How is SEO & GEO different from Web Development?

Web Development builds search-ready foundations into a site: metadata, hreflang, structured data and sitemaps. SEO & GEO is the ongoing discipline that reviews and improves how the site is found. They are separate services that often work together.

08

Is GEO the same as AI Development?

No. GEO is about content being understood by AI systems. AI Development integrates AI into products and workflows — language models, retrieval, data pipelines and evaluation. They are separate services.

09

How much does SEO & GEO cost, and how long does it take?

It depends on scope: the site, its languages and markets, and where it stands today. We don't sell fixed packages — the audit comes first, and it leads to a scoped plan with cost and timeline.

[ RELATED SERVICES ]

Often paired with SEO & GEO.

[ START A CONVERSATION ]

Want to know how your site is found?

Tell us about your site, its languages and the markets you serve. We'll show you where to start.

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